Sports betting
Previews, picks and live streams around big events.
BetFellasLabs.
Streamer affiliation and AI content for sports betting, casino and poker operators.
The operator challenge today
Acquiring players keeps getting pricier
Paid channels are saturated and competition for every player keeps growing.
The audience is live
Players discover brands on Twitch, Kick and YouTube, through creators they trust.
Creative production doesn’t scale
Every market, language and campaign needs new assets, and traditional production is slow and costly.
Six services, one goal: more quality players
One partner for affiliation and AI content. Buy them separately or combined.
01
Streamer affiliation
Live campaigns on Twitch and Kick with casino, slots, betting and poker creators.
Fee + affiliation02
AI videos
Ads, TV spots and social content, with versions by language and market.
Monthly packs03
Acquisition channels
Two guaranteed YouTube channels with videos built to acquire players.
Retainer + affiliation04
Channel management
We run your brand’s official YouTube channel: strategy, production and SEO.
Tailored fee05
AI influencers
Virtual characters publishing gaming content in multiple languages, with no scheduling limits.
Setup + management06
Ad campaigns
Paid campaign management on platforms that allow gambling ads, with AI creatives.
Management feeBetFellasBonos: where the traffic lands
Streamers don’t send cold traffic to your casino. It goes through our rewards platform, where players have reasons to sign up, deposit and stay active.
Streamers→BetFellasBonos→Your casino
Automatic points via API
Every sign-up and deposit earns points, no screenshots or forms.
Wheel, scratch cards and missions
Daily rewards that bring players back.
Visibility for your brand
Featured casino, sponsored missions, raffles and exclusive bonuses.
The same ad, for under 10% of the cost
From brief to ad in days: script, scene generation, editing and market versions, with your sign-off before publishing.
Traditional shoot
€20,000
3–4 weeks
- Shoot and crew€7,500
- Actors and locations€6,000
- Post-production€4,000
- Version for another market€2,500
With AI · BetFellasLabs
< 10%
3–5 days
- Scene generationIncluded
- Characters and settingsIncluded
- Editing and finishingIncluded
- Version for another marketIncluded
Indicative estimate for a 30-second spot in one market.
AI influencers with their own personality
Each character covers a profile and publishes in multiple languages. Always labelled as AI-generated content.
Three verticals, every market
We work across markets, adapting language, creative and compliance to each country.
Casino and slots
Slots and live table streams with expert creators.
Poker
Tournaments, strategy and community for poker players.
How we work
Discovery
We analyse your brand, markets and acquisition goals.
Proposal
We design the service mix and the partnership model.
Pilot
We launch a first campaign to validate results.
Scale
We optimise with sign-up, FTD and deposit data, and expand what works.
Compliance and responsible gambling
18+ and responsible gambling
Responsible gambling messaging and age restrictions in every asset and stream.
Market-by-market regulation
Content and commercial messaging adapted to each country’s rules.
AI transparency
All AI-generated content is clearly labelled as such.
Operator sign-off
Brand guidelines for creators and approval of every asset before it goes live.
Are you a casino, betting or poker streamer?
Join the BetFellasLabs network and work with licensed operators on Twitch and Kick.
Campaigns with licensed operators
We match you with brands that fit your audience and your market.
Campaign fee plus affiliation
Get paid for the campaign and for the players you bring, with your own tracking.
We handle the rest
Negotiation, overlays, codes, compliance and reporting.
Frequently asked questions
Do you work exclusively per market?
We assess it with each operator: we can offer exclusivity by market and vertical.
Is there a minimum term?
We recommend at least 3 months to measure results with real data.
Who owns the AI-generated content?
Assets produced for your brand are yours to use on your channels.
How fast can we start?
A pilot can be live within 1–2 weeks of the brief.
How are results measured?
With affiliate tracking by source and reports on sign-ups, FTDs and deposits.
Let’s talk.
Book a call and we’ll design a pilot campaign for your brand together.